SimpLee Advisory Group
Strategic Advisory Service for Modern Media Brands
What We Do
SimpLee Advisory Group is a strategic consulting and business development firm founded by Robin Lee, bringing over 25 years of experience in media, advertising, entertainment, and brand partnerships. We help brands, media companies, creators, and cultural tastemakers unlock sustainable growth through modern partnership strategy, revenue development, and cultural relevance. We believe the most successful businesses are built at the intersection of audience, culture, content, and commerce, and our mission is to help organizations identify new opportunities, build scalable revenue models, and create meaningful partnerships that drive measurable business outcomes.
Whether you’re launching a new product, entering a new market, developing a sponsorship strategy, building a creator ecosystem, or creating a go-to-market plan, we bring proven expertise in building partnerships that move businesses forward. With a track record of securing transformative partnerships and scaling multimillion-dollar brand initiatives for industry-recognized companies including 88Rising, BuzzFeed, and Sports Illustrated, we are your trusted partner for bridging the gap between culture, commerce, and business growth.
Our Services
Partnership Strategy & Development
Develop and execute modern partnership strategies that unlock new revenue opportunities and drive sustainable growth. We help brands and media companies identify, negotiate, and scale transformative partnerships that deliver measurable business outcomes.
Go-to-Market & Product Launch Strategy
Create comprehensive go-to-market plans and product launch strategies that position your brand for success. From market entry strategies to new product launches, we guide organizations through every phase of bringing offerings to market with cultural relevance and audience connection.
Creator Ecosystem & Sponsorship Strategy
Build scalable creator ecosystems and develop integrated sponsorship strategies that connect brands with cultural innovators and audiences. We help organizations leverage creator partnerships and sponsorships to enhance brand relevance and drive engagement with target demographics.